Boom Shankar Case Study

Boom Shankar Case Study

The Goal
The primary goal for Boom Shankar was to increase sales through digital channels to their online stores.
The Solution
 - Create a highly targeted paid search campaign targeting females who are seeking ethically designed fashion
 - Introduce day and time ad scheduling to ensure ads are most prominent at times when conversion is most likely 
 - Integrate the paid and organic strategies to mitigate cannibalisation
 - Implement Google Shopping campaigns to entice customers with discounts and promotions on google's comparison shopping engine
- Introduce Smart Shopping campaigns which uses machine learning to serve the most relevant combinations of banner and textual ads to prospects across Search, Display, YouTube, and Gmail.
 - Implement dynamic remarketing to retarget users with the exact products that had previously browsed on the website(s)
 - Secure trademarks to prevent certain advertisers from stealing online traffic and sales
The Outcome
15 X positive ROAS 
38% increase in organic search in Singapore
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