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Migration Law Case Study
The Goal
The primary goal for this Migration Firm was to increase the number of online leads while simultaneously achieve an acceptable cost per lead (CPL).
The Solution
- Audit the paid search account to determine current CPL
- Introduce a new keyword strategy that enabled us to have a much tighter control of the media budget
- Implement new paid search campaigns to test the viability of reducing the CPL whilst growing the number of leads
- Introduce day and time ad scheduling to ensure ads are most prominent at times when lead capture is most likely
- Introduce demographic, gender and age targeting
- Introduce highly targeted landing pages to improve the conversion rate
- Implement remarketing strategies to re-engage prospects with brand and offering
The Outcome
Decreased cost by 12% in 8 months
Increased leads by 137.61% in 8 months
Reduced the CPL by 62.90% in 8 months
*Updated outcome, increased leads by 473% in 1 year while maintaining the cost per lead.