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Fishburners Case Study
The Goal
The primary goal for Fishburners was to increase the number of online leads while simultaneously achieve an acceptable cost per lead (CPL).
The Solution
- Audit the paid search account to determine current CPL
- Introduce a new keyword strategy that enabled us to have a much tighter control of the media budget
- Implement new paid search campaigns to test the viability of reducing the CPL whilst growing the number of leads
- Introduce day and time ad scheduling to ensure ads are most prominent at times when lead capture is most likely
- Introduce demographic, gender and age targeting
- Introduce highly targeted landing pages to improve the conversion rate
- Implement remarketing strategies to re-engage prospects with brand and offering
- Integrate Facebook advertising to guide prospects through the funnel
The Outcome
Increased leads by 62%
Reduced the CPL by 28%