Broth of Life Case Study

The primary goal for Broth of Life was to increase sales through digital channels to their online stores.

 - Audit their current digital footprint to establish where they were at that point in time

 - Implement new paid search campaigns to build a significant search footprint and brand awareness

 - Introduce day and time ad scheduling to ensure ads are most prominent at times when conversion is most likely 

 - Integrate the paid and organic strategies to mitigate cannibalisation

 - Implement google shopping campaigns to entice customers with discounts and promotions on google's comparison shopping engine

 - Implement remarketing to retarget users with the products that had previously browsed on the website

8 X positive ROAS 

10% increase in organic