Roses Only USA Case Study

The primary goal for Roses Only USA was to increase sales through digital channels to their online stores.

 - Audit the paid search account to determine current ROAS (return on ad spend)

 - Secure international trademarks to prevent competitors from stealing online traffic and sales

 - Implement new paid search campaigns to build a significant search footprint and brand awareness

 - Introduce day and time ad scheduling to ensure ads are most prominent at times when conversion is most likely 

 - Introduce highly targeted and specific campaigns in key districts of New York and Los Angeles

 - Integrate the paid and organic strategies to mitigate cannibalisation

 - Implement google shopping campaigns to entice customers with discounts and promotions on google's comparison shopping engine

 - Implement dynamic remarketing to retarget users with the exact products that had previously browsed on the website(s)

2 X positive ROAS 

58% increase in organic search in the US