$0.00
Roses Only Singapore Case Study
The Goal
The primary goal for Roses Only Singapore was to increase sales through digital channels to their online stores.
The Solution
- Audit the paid search account to determine current ROAS (return on ad spend)
- Secure international trademarks to prevent competitors from stealing online traffic and sales
- Implement new paid search campaigns to build a significant search footprint and brand awareness
- Introduce day and time ad scheduling to ensure ads are most prominent at times when conversion is most likely
- Introduce Mandarin ad copy and keywords
- Introduce campaigns in other countries targeting customers who want to send roses and flowers to loved ones in Singapore
- Integrate the paid and organic strategies to mitigate cannibalisation
- Implement google shopping campaigns to entice customers with discounts and promotions on google's comparison shopping engine
- Implement dynamic remarketing to retarget users with the exact products that had previously browsed on the website(s)
The Outcome
4 X positive ROAS
22% increase in organic search in Singapore