Roses Only Hong Kong Case Study

The primary goal for Roses Only was to increase sales through digital channels to their online stores.

- Audit the paid search account to determine current ROAS (return on ad spend)

- Secure international trademarks to prevent competitors from stealing online traffic and sales

- Implementing new paid search campaigns to build a significant search footprint and brand awareness

- Introduce day and time ad scheduling to ensure ads are most prominent at times when conversion is most likely 

- Integrate the paid and organic strategies to mitigate cannibalisation

- Implement google shopping campaigns to entice customers with discounts and promotions on google's comparison shopping engine

- Implement dynamic remarketing to retarget users with the exact products that had previously browsed on the website(s)

2 X positive ROAS 

60% increase in organic search in Hong Kong