Should I choose Shopify or WooCommerce and Wordpress for my online store?

Posted by Owen Mullins on

Both Shopify and WooCommerce (which is used in conjunction with WordPress) are popular options for building an online store. The choice between the two will depend on your specific needs and preferences.

Shopify is a fully hosted platform, which means that all the technical aspects of running an online store are handled by Shopify. This can be a good option for those who are not particularly tech-savvy or do not have the resources to handle technical maintenance. Shopify also has a wide range of third-party apps and plugins available to extend the functionality of your store.

WooCommerce, on the other hand, is a free, open-source plugin that can be used with a self-hosted WordPress site. This option gives you more control over the design and functionality of your store, but also requires more technical knowledge and resources to manage.

In summary, if you want a more hands-off, all-in-one solution for your online store, Shopify might be the better option for you. If you want more control and flexibility, and have the technical knowledge to manage a self-hosted website, then WooCommerce and WordPress might be a better fit.

What about the costs?

The costs associated with using Shopify or WooCommerce/WordPress can vary depending on your specific needs and requirements.

Shopify is a fully hosted platform, and as such, it has a monthly subscription fee that ranges from $29 to $299 per month, depending on the plan you choose. Additionally, you may also need to pay transaction fees on top of the subscription fee, depending on the payment gateway you use. There are also additional costs for apps and plugins, as well as for custom development if you need it.

WooCommerce is a free, open-source plugin that can be used with a self-hosted WordPress site. However, you will need to pay for hosting, a domain name, and any additional plugins or themes you want to use. Additionally, you may need to pay for custom development if you want to customize your store's functionality.

In summary, the costs for Shopify can be more predictable as it is a fully hosted platform and has a monthly subscription fee. While the costs for WooCommerce/WordPress can be more variable as it depends on hosting and additional costs for themes and plugins.

Which platform is better from an SEO perspective?

Both Shopify and WooCommerce/WordPress have the capability to be optimised for SEO, but the approach and ease of implementing SEO best practices may vary between the two platforms.

Shopify has built-in SEO features, such as the ability to customize title tags and meta descriptions, and a default structure that is optimised for search engines. However, it may have some limitations in terms of the level of customisation possible for certain elements.

WooCommerce/WordPress, on the other hand, offers more flexibility and control over your website's structure and code, which can be beneficial for implementing advanced SEO strategies. There are also many SEO plugins available for WordPress, such as Yoast SEO, that can help with optimizing your site.

In summary, both Shopify and WooCommerce/WordPress can be optimised for SEO, but depending on the level of customisation and control you need, one platform may be more suitable than the other.