Increase the number of sales and conversions while maintaining a strong return on ad spend (ROAS).
our SOLUTION
Conducted a full audit of the Meta campaigns to identify performance gaps, inefficiencies, and growth opportunities.
Optimised account structure through a comprehensive campaign rebuild and implemented better audience segmentation to gain better control over media spend and improve campaign efficiency.
Launched and optimised Advantage+ Sale campaigns to leverage Meta’s machine learning for broader reach and automated capture of high-intent audiences.
Implemented remarketing campaigns to re-engage prospects with the brand and offerings.
Launched Dynamic ads to deliver personalised creative content to users in real-time.
Implemented A/B tests on creatives to determine top performing styles, themes, formats, and content.
