Increase the number of sales and conversions while maintaining a strong return on ad spend (ROAS).
our SOLUTION
Conducted a full audit of the paid search account to identify performance gaps, inefficiencies, and growth opportunities.
Restructured the account with a more strategic campaign and ad group setup, introducing tighter keyword targeting and an advanced negative keyword framework to gain better control over media spend and improve campaign efficiency.
Reduced underperforming display activity to reallocate budget toward higher-intent channels.
Launched and optimised Shopping campaigns to capture high-purchase-intent users and expand product visibility across the Google Ads network.
