Increase the number of sales and conversions while maintaining a strong return on ad spend (ROAS)
our SOLUTION
Conducted a comprehensive audit of the paid search account to identify performance gaps, inefficiencies, and key growth opportunities.
Restructured Shopping campaigns to gain better control over product categories, improve asset management, and optimise performance across different segments.
Strengthened brand protection to fully leverage high-intent branded traffic and maximise its revenue potential.
Optimised ad copy to highlight key offers and promotions, improving relevance and click-through rates across the Google Ads account.
