Increase the number of sales while maintaining a strong return on ad spend (ROAS)
our SOLUTION
Conducted a comprehensive audit of the paid search account to identify performance gaps, inefficiencies, and growth opportunities.
Optimised account structure through a comprehensive campaign rebuild and implemented better audience segmentation to gain better control over media spend and improve campaign efficiency.
Implemented remarketing campaigns to re-engage prospects with the brand and offerings.
Updated campaign goals to focus on buyers, ensuring we reach a higher-quality audience.
Implemented A/B tests on creatives to determine top performing styles, themes, formats, and content.
