Increase online lead volume while maintaining an acceptable cost per lead (CPL)
our SOLUTION
Conducted a full audit of the paid search account to assess the current setup.
Implemented accurate conversion tracking to measure performance effectively.
Launched a new account structure, including separate branded, generic, Performance Max for leads, display, and YouTube campaigns, to engage prospects at every stage of the funnel.
Optimised budgets and bidding strategies to achieve a cost-efficient CPL.
Applied demographic, gender, and age targeting to reach the most relevant audiences.
Optimised landing pages to improve conversion rates.
Implemented remarketing campaigns to re-engage prospects with the brand and offerings.
